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http://microsites.virtuoso.com/VirginGalactic/MichaelBroadhurst/default.htm
Marketing要做group work
要針對一家公司或一個市場的行銷方向/策略作分析
最好能夠跟某個行銷理論結合
在討論了Nokia的品牌行銷, Zara的社會回饋, Sony PS3的表面失敗但實際上是要讓藍光光碟普及之後,
有人提出了下面的這個東西
Virgin（維京），不知道跟台灣的維京唱片有沒有關係
總之還有cover火車、飛機、以及手機產業
現在要將focus放在太空
他們推出了一個太空行的行程，要價USD200,000
預計5、6年後正式運作，現在都還是內部測試階段
但是已經可以訂位預約了
相當有趣的東西，大概會討論這個的行銷策略是什麼吧
最上面的連結就是連到Virgin的官網
以下節自官網：


You’ve Explored the Far Corners of the Globe.

Now, Venture into Space.

Be among the world’s first space tourists to experience the thrill of sub-orbital space travel.

Expected to begin in 2009, a handful of intrepid travelers will go where few have gone before. Boarding Virgin Galactic’s six-passenger spaceship, they will hurtle – at over three times the speed of sound – through the edges of the atmosphere into a universe heretofore unknown. They’ll experience the exhilarating freedom of weightlessness and the impossible-to-describe sensation of viewing our world from an otherworldly perspective.

Very few human beings have experienced space travel in our lifetime, Virgin Galactic aspires to change that. Wouldn’t you love to be one of them?
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